With an entrepreneurial spirit and a thirst for new challenges, in 2017 I co-founded a company, Polygram Digital, and founded my first product from scratch – Vegly.
Vegly was an online vegetarian meal planner web app SaaS product. Customers could use our meal plans and customise them in the web app to create a library of their own meal plans, using our large database of recipes and nutrition information. I was responsible for every aspect of product ownership and management for the website and web app, from conception and strategy, through roadmapping and backlog management, to support and ongoing iterations. Since the release of the MVP, there were over 2,000 sign ups with a conversion rate to sign up from the website of 30%. The latest release was focussed on improving engagement and retention, which each increased respectively by 50% and 80%. Working on this product allowed me to expand both my horizontal and vertical skills as a business analyst, product owner and entrepreneur.
In previous experience, I was also involved as a business systems analyst to map out new technology and processes for a larger scale, government-funded greenfield startup, REDISA. I was responsible for identifying and mapping business processes and use case models, and mapping processes as per the Oracle Unified Method to the corresponding Oracle technology stack products.
Capabilities & Techniques
| Business planning | Business model canvass |
| Risk analysis | Risk management |
| Capability analysis | Competitor analysis |
| Benchmarking | Product vision & strategy |
| Product vision board | Balanced scorecard |
| Product management | Product ownership |
| Metrics and KPIs | OKRs |
| Root cause analysis | Customer journey mapping |
| Initial wireframes | Product roadmapping |
| Product planning | Release planning |
| Story mapping | Data strategy |
| Acceptance criteria definition & testing | Non-functional requirements |
| Customer surveys | Customer support |
| Backlog creation | Backlog prioritisation |
| Backlog grooming | Design thinking |
| A/B testing | User testing |
| Process modelling | Use cases |
Tools
| Atlassian JIRA & Confluence | Google Docs |
| Balsamiq | Aha! |
| Mixpanel | Google Analytics |
| Google Ads | Mailchimp |
| FaceBook Ads | Trello |
| Microsoft Office Suite (incl. Visio) | Nimbus Control (now TIBCO Cloud Nimbus) |
Product Experience
| Year | Project | Tech |
|---|---|---|
| 2017- 2023 | Vegly’s Startup Company Process, Solution Design and Implementation | WordPress, JavaScript, React JS, SQL DB |
| 2012 | REDISA’s Startup Company Process and Solution Design | Oracle R12 EBS, Oracle Fusion Middleware & Oracle Transportation Management |
Please get in touch to learn more about my product experience.